National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strategie podpory prodeje v Procter & Gamble
Šebesta, Miroslav ; Stříteský, Václav (advisor) ; Jech, Martin (referee)
The thesis gives comprehensive overview on the topic of sales promotions. The special focus is devoted to activities of Procter & Gamble on the Czech market. With increasing importance of sales promotions on the Czech market, the thesis aims to introduce main academic findings concerning sales promotions and test them on brands of Procter & Gamble. The next goal is to find out whether sales promotion strategies of Procter & Gamble provide a competitive advantage for the company on the Czech market. Using statistical and comparative methods, the thesis brings valuable conclusions for both marketers and academics. It was found out effects of Procter & Gamble sales promotions are in line with academic theories and its sales promotion strategies provide competitive advantage for the company.
Transformation of IT within a global corporation
Slota, Juraj ; Střížová, Vlasta (advisor) ; Toman, Pavel (referee)
This thesis deals with the changes in the organizational structure of the IT department at Procter & Gamble over the past 9 years. During this time, the originally functionally and geographically scattered IT function, has been integrated into a centralized function and renamed to Information and Decision Solutions, to mark its shift in direction from a support function to a true strategic partner of the various PG businesses. This function was then further integrated in to the Global Business Service shared-service organization. The non-strategic services have been outsourced, mainly to Hewlett Packard, to allow GBS to focus on IT-driven innovation and bringing more value to the Company. To achieve this goal, GBS has undergone several changes in its structure, to emerge today as an organization with a "hypertext-bureaucracy" hybrid structure. This allows for a flexible, process-based approach, enabling to GBS address the biggest priorities as they arise. The changes have nevertheless brought about some difficulties, whose implications and ideas for mitigation are explored towards the end of this thesis.

Interested in being notified about new results for this query?
Subscribe to the RSS feed.